DESCRIPTION
The second edition of this best-selling workbook by Joan Gladstone, APR, Fellow PRSA offers current thinking on starting and growing a profitable public relations firm, including up-to-the-minute advice and charts to help you establish competitive billing rates for yourself, your staff and your independent consultants. Two new contracts, developed by top attorneys, are included to protect your interests when signing new clients and hiring consultants. You'll find added ideas for growing your business with existing clients, including a Client Satisfaction Survey that will help you pinpoint what you're doing right and where you need to improve to keep clients happy over the long-term. The new edition expands on the benefits of recruiting independent experts to add muscle, not fat to your firm with tips for finding the best consultants in your area. In addition, the chapter on Finding Advisors to Guide Your Growth offers updated advice straight from an experienced small business attorney, CPA, banker and insurance agent. This electronic document contains many sample documents including: an independent contract agreement, a letter of agreement, a table of first year start up costs, a project estimate worksheet, an estimate, an invoice, a cash budget (including first year start up costs), a balance sheet, an income statement, and a client satisfaction survey. 2006, PDF format, 200 pages, including cover and table of contents.

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